The Independent
By Steve Connor, Science Editor
Tuesday, 23 September 2008
https://www.independent.co.uk/environment/climate-change/exclusive-the-methane-time-bomb-938932.html
The article, “Exclusive: The methane time bomb”, from “the Independent” concerns itself with the threat of further global warming. Russian scientist found millions of tons methane gas pockets in the arctic areas. The scientist became aware of the dangerous gas while on an expedition in the area. Global warming has caused the permanent ice to melt and release the methane gas that was trapped underneath. Experts are very concerned that this will increase global warming even more. In the past decades the temperature of the arctic waters have increased by 4 degrees Celsius. The melting of the ice does not only release the methane gas trapped underneath but it also causes more ice to melt which will release even more of the toxic gas. The amount of methane gas being released is also very disturbing. Scientist reported that in some areas there was so much of the gas that it didn’t even have the opportunity to dissolve into the water. Instead it emerged in pure bubble form out of the icy water. Global warming is a very serious issue and concerns our whole world. Scientist are working on finding solutions for these issues but they still have many burdens on their backs.
Tuesday, 30 September 2008
Tuesday, 23 September 2008
Grunge
Grunge music or the “Seattle Sound” is a subgenre of alternative rock that became popular in the mid-1980s in Seattle. It is influenced by hardcore punk, heavy metal, indie rock, and many times it uses electric guitars, bass guitars, drums and vocals. It was at its high in the 1990s and has decreased in popularity since then. The probably most famous “Grunge” are Nirvana and Pearl Jam.
Wednesday, 17 September 2008
Chapter 2 Summary
In the second chapter of “No Logo”, Naomi Klein concentrates on the further branding of the world. She explains how companies start to target younger and younger children to make them brand conscious as of a very young age. She gives the example of a toddler wearing a tiny Nike shoes with a relatively big Nike sign on them, although they can’t even walk yet. But that is not everything, companies start to expand beyond advertising for clothes and start sponsoring events and culture. It becomes every advertiser’s main aim to not sponsor culture but be culture. Besides that they start to connect celebrities with brands and TV shows with brands, which makes it impossible for anybody to think of the one thing without thinking of the other. The book gives the example of Bo Jackson the first athlete to play basketball and baseball, Nike used him for their advertising campaigns and welded the two together for life. This creates a sponsored life for everybody. As this trend starts to establish itself more and more companies start to donate money to public events, making it seem like they are generous, when in reality all they really want is a place where they can advertise their product at that particular event. Brands start to become 3D and expand beyond their products. Now people don’t just go to the body shop or to star bucks because their products are good, but because the stores, which are everywhere, smell good and sell a particular lifestyle. This development makes it hard to distinguish the world of advertising and the world behind advertising.
Tuesday, 16 September 2008
Cleared: Jury decides that threat of global warming justifies breaking the law
The Independent- Environment
By Michael McCarthy, Environment Editor
Thursday, 11 September 2008
The article, “Cleared: Jury decides that threat of global warming justifies breaking the law” by Michael McCarthy concerns itself with the recent verdict of a British judge, who decided not guilty for six Greenpeace fighters who damaged a power station near Kings north in the U.K.. The judge accepted the justification of the six fighters that they tried to damage the power station at Kings north in order to prevent further damage to the environment, because this power station was one of the first to start using coal fired plants, which would cause even more carbon emissions than any other fuel. It had been their main goal to contribute to the stop of global warming and the CO2 production. In the past few weeks Kings north had been the target of many other environmental protests. The damage caused by the 6 Greenpeace fighters was about 35.000 pounds.
By Michael McCarthy, Environment Editor
Thursday, 11 September 2008
The article, “Cleared: Jury decides that threat of global warming justifies breaking the law” by Michael McCarthy concerns itself with the recent verdict of a British judge, who decided not guilty for six Greenpeace fighters who damaged a power station near Kings north in the U.K.. The judge accepted the justification of the six fighters that they tried to damage the power station at Kings north in order to prevent further damage to the environment, because this power station was one of the first to start using coal fired plants, which would cause even more carbon emissions than any other fuel. It had been their main goal to contribute to the stop of global warming and the CO2 production. In the past few weeks Kings north had been the target of many other environmental protests. The damage caused by the 6 Greenpeace fighters was about 35.000 pounds.
Wednesday, 10 September 2008
Commercials
Product: http://www.youtube.com/watch?v=dR-wdztwalA
This Youtube video is trying to sell the customer a product. It is trying to sell you that with this new washing powder, one can be more "eco" friendly.
Lifestyle: http://www.youtube.com/watch?v=kyGugLmP7D0
This Youtube add is trying to sell you a lifestyle. It shows that when you drink this beer (Becks), one can have a relaxing and fun time on a boat.
This Youtube video is trying to sell the customer a product. It is trying to sell you that with this new washing powder, one can be more "eco" friendly.
Lifestyle: http://www.youtube.com/watch?v=kyGugLmP7D0
This Youtube add is trying to sell you a lifestyle. It shows that when you drink this beer (Becks), one can have a relaxing and fun time on a boat.
Tuesday, 9 September 2008
No Logo Chapter 1 Summary
No Logo Chapter 1 Summary
The first chapter of “No Logo”, can be described as the rise of brands. Beginning of the 1900’s products were still produced to be sold for what they were, but starting in the 1920’s to 1930’s companies started to try and sell a lifestyle or Image, also known as branding. Suddenly companies didn’t just sell oats but “Quakers Oats”. The “brand” established itself to be something that everybody can trust, it was meant to portray and image of familiarity and it definitely succeeded. After this success the 80’s branding mania began. Phillip Morris bought “Kraft” for $12.6 million, which was six times as much as it was worth on paper. This was the final proof that brands had taken over the market and were more important than the product itself. Following that, companies suddenly had the urge to always break their own and others records. Advertising companies started to flood the streets with logos and billboards of brands. Where ever one looked, one saw an advertising slogan for a brand. Millions and millions of dollars started to flow into advertising campaigns of all sorts and started to control the market.
The first chapter of “No Logo”, can be described as the rise of brands. Beginning of the 1900’s products were still produced to be sold for what they were, but starting in the 1920’s to 1930’s companies started to try and sell a lifestyle or Image, also known as branding. Suddenly companies didn’t just sell oats but “Quakers Oats”. The “brand” established itself to be something that everybody can trust, it was meant to portray and image of familiarity and it definitely succeeded. After this success the 80’s branding mania began. Phillip Morris bought “Kraft” for $12.6 million, which was six times as much as it was worth on paper. This was the final proof that brands had taken over the market and were more important than the product itself. Following that, companies suddenly had the urge to always break their own and others records. Advertising companies started to flood the streets with logos and billboards of brands. Where ever one looked, one saw an advertising slogan for a brand. Millions and millions of dollars started to flow into advertising campaigns of all sorts and started to control the market.
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